Rosewood, a leading name in luxury hospitality, sought to announce its arrival in the vibrant city of Doha in a way that honored both its global heritage and the spirit of its new home.

As part of its launch, we decided to create a series of interviews that puts the people behind Rosewood Doha in the spotlight. We took an emotional and warm approach to our storytelling, giving the brand a more personal and human touch that would resonate with audiences on a deeper level.

Visit the Instagram page to watch and follow the full series.

*Click on the image below to watch Part I of our interview with Ibrahim Jaidah, the architect behind Rosewood Doha